target market

Businesses fail. It's a fact of life. One reason for this is the business overlooks or misjudges its target audience. The bar I want to open for example. I probably shouldn't market to people over 55 or under 18. I need to focus on young adults aged 20-45. Otherwise, the people coming into the bar wont come back for repeat business. It can be easy to misjudge your audience. you have got to have a targeted, focused plan set forth from the start.